What’s in the box? WHAT’S IN THE BOX?? It’s a Nissan Versa Note, and it’s just one of three set to be delivered by Amazon in the near future. You may remember back in September of last year, Nissan and Amazon had agreed to partner in delivering three Versa Notes to some lucky customers.
Amazon.com founder Jeff Bezos seems as if he’ll try anything in the name of improving customer experience. Having convinced investors that razor-thin profits are acceptable for the foreseeable future, it seems like nearly everything Amazon does comes off as a loss-leader, designed to rope shoppers into Amazon’s ever-expanding ecosystem. It’s a constant topic of debate and discussion for tech pundits, but it hasn’t been anything but ancillary to car shopping.
Until now. The online retailing giant’s teamed up with Nissan to generate sales leads for the new Versa Note hatch, and while the offer itself seems to be no more than a promo, we can’t help but posit that Amazon may be contemplating some sort of move into the automotive sales channel.
Head over to Amazon, enter your info on the product page, and you’ll be paired up with a local Nissan dealer to complete the transaction. The first 100 buyers score a $1,000 Amazon gift card. Our sister site Automotive News reports that three customers will actually have their orders fulfilled by Nissan, with the cars arriving in a large Amazon box accompanied by a film crew.
It’s a pretty cool concept, only question is: should Amazon sell more cars online in the future?