With nearly 150 Michiganders killed each year in accidents involving a teenage driver, Nissan is partnering with the Michigan Office of Highway Safety Planning (OHSP) to educate teens about the dangers of distracted driving through the ThinkFast® Interactive education program.
ThinkFast® Interactive is an interactive awareness game show that educates students about the importance of teen driving safety. The program is set up like a game show, complete with a full production set, mainstream music, an entertaining host and informative and engaging trivia that appeal to teens.
“This partnership is a reflection of our continued commitment to driver and passenger safety,” said Selim Hammoud, director Product Safety, Nissan North America. “Nissan has a vision of helping to eliminate teen accidents and fatalities by instilling safe driving habits in Michigan students with the ThinkFast® Interactive program – just one of many safety education initiatives in place to help reduce the number of auto-related injuries and fatalities.” Teens at 15 high schools across Michigan will benefit from the educational program this school year.
“The combination of inexperience and risk-taking behavior make teens more likely to be involved traffic crashes than their older counterparts,” said Michael L. Prince, OHSP director. “I applaud Nissan for supporting opportunities to educate teens about safe driving, especially the dangers of distractions.”
According to the National Highway Traffic Safety Administration (NHTSA), traffic crashes are the leading cause of death for teenagers in America, with teenagers being involved in three times as many fatal crashes as all other drivers. With support from initiatives such as Nissan’s ThinkFast program, the number of people killed in Michigan in a crash involving a driver age 16-20 has declined in the last 5 years from 174 in 2008, to 142 in 2012.