Ambition, confidence and passion are three qualities that define Nissan’s presence at the 2014 Paris Motor Show. Taking center stage is the all-new Pulsar – a car that marks Nissan’s return to the C-segment. Designed and engineered with the same unique approach and philosophy that produced Nissan’s market-leading crossovers, the Pulsar makes its public debut at Paris.
The arrival of the new Pulsar gives Nissan its strongest and most complete line-up in its history. Combining class-leading cabin practicality and space, the Pulsar also reinforces Nissan’s commitment to bringing new technology to the sector. In addition to innovations such as Forward Emergency Braking and LED headlamps, the Pulsar features Nissan’s acclaimed Around View Monitor and Safety Shield – a comprehensive suite of safety technologies that includes sector-first Moving Object Detection.
The launch of the new Pulsar marks the brand’s 12th launch in as many months – an incredible achievement. What makes this even more remarkable is the fact that Nissan is also driving forward its development of new technologies in exciting new sectors of the global automotive market. Nissan is building on its leadership in zero-emissions sector with the successful launch of the new e-NV200 electric van, and remains committed to bringing autonomous vehicles to the market by 2020.
Nissan’s ambitious new product drive and the ongoing success of its current range are taking the brand’s European production volumes to record levels. With more models reaching more consumers in more markets than ever before, Nissan is on track to become the number one Asian brand in Europe by 2016. Key to this success is Nissan’s growing base of European production hubs in Russia, Spain and the UK that support local economies and bring innovative and exciting new models to market.
Paris Motor Show highlights
Created with the same DNA as Nissan’s celebrated and best-selling crossover models, the all-new Pulsar marks the start of another exciting chapter in Nissan’s European story. Designed specifically to meet the demands of C-segment buyers, the Pulsar combines exceptional levels of practicality – including sector-best rear legroom – with a host of new-to-segment technologies. These include Nissan’s acclaimed Around View Monitor, Moving Object Detection and LED headlights, plus protection systems such as Forward Emergency Braking and Lane Departure Warning.
The Pulsar line-up features three engine options, with the most powerful 1.6 DIG-T 190 unveiled for the first time at Paris. Developing 190PS, the range-topping model also introduces a number of design features that further reinforce its sporting nature.
Nissan Pulsar NISMO
Created to showcase the performance potential of the new Pulsar, the Nissan Pulsar NISMO design concept makes its global debut at Paris. Combining muscular looks with a host of NISMO engineering and aerodynamic features, the striking design study fully explores the Pulsar’s sporting possibilities as Nissan investigates new and exciting ways to develop its NISMO road car range.
Nissan 370Z NISMO
Nissan’s desire to deliver high-end performance at an affordable price is highlighted once again with global debut of the new 370Z NISMO. Harnessing NISMO spirit and engineering knowledge, the new 370Z NISMO has been extensively reworked to deliver a sharper and more engaging driving experience. Incorporating a number of significant design and engineering innovations developed on the range-topping GT-R model, the new 2015 MY NISMO model is the sportiest and most focused 370Z to date.
Nissan remains on track to achieve its goal of becoming Europe’s Number One Asian brand by 2016. Sales and market share have risen in most countries in Europe, where Nissan claims 3.7 percent of the total market. In 2013, the company sold 664,471 vehicles across Europe, with a target of 780,000 units in 2014. France accounts for 15 percent of Nissan’s European sales, making it the third largest market in Europe behind Russia and the U.K.
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